Posted: 7:29 p.m. Wednesday, Feb. 19, 2014
By Samantha Leffler
It seems like every day we have a new tidbit of news to share with you about just how successful The Walking Dead has become. For two Sundays in a row it’s eclipsed the Sochi Winter Olympics in the ratings department, and for two consecutive weeks it has also topped the Nielsen Twitter TV Rankings, beating out other major events like the NBA All-Star Game and the Beatles 50th Anniversary special that aired earlier this month.
AMC president Charles Collier and Danai Gurira (Michonne) were on CNBC’s Squawk Boxthis morning, February 19, and even Charlie admitted that he was astounded by TWD’s success, especially given all of the major events (like the Olympics and Sunday Night Football) that it often is in competition with. It’s “remarkable,” he declared.
And why do so many people watch TWD, the CNBC analysts asked? “I think it’s a commitment to character,” Charlie reasoned. “You look at these characters and the journeys they take, you spend years now with these characters,” he continued, citing another AMC show —Breaking Bad —as another program that told compelling, character-driven stories.
Unfortunately we didn’t hear any spoilers from Danai (she was sitting next to the network prez, after all) but it was still interesting to analyze TWD from a business perspective. For example, Charlie explained that the numerous ways people consume television has only contributed to TWD’s success. “In a world of fragmentation even up against the Olympics or these events, they are still a moment you have to come back for. So all of the catch up mechanisms have actually helped to build that watercooler moment.”
And even though The Walking Dead is arguably AMC’s most successful show now, Charlie says the entire network, which doesn’t have the backing of a major corporation like many of its competitors, is in great shape and has no plans to be acquired by another entity. “I can’t comment on what other companies will do, but we’re thriving and have never done better and it is driven by the content. so we’ll keep focused on that.”
Do you think AMC’s star will fade now that Breaking Bad is off the air and Mad Men will soon follow suit? Tell us what you think below!
The Walking Dead Season 4 airs Sundays at 9 p.m. ET on AMC.Source: Squawk Box