Posted: 3:11 p.m. Sunday, Feb. 2, 2014
By Gina Carbone
Never mind Super Bowl Sunday, it's Clydesdales day! How will Budweiser feature its iconic horses this year? Prepare to fall in "Puppy Love" as the special friendship between Clydesdales and a puppy leads to #BestBuds cuteness.
Budweiser's Super Bowl XLVIII commercial is set to Passenger's "Let Her Go," which just adds more poignancy. It's not clear how any of these ads connect to beer sales, but it must be working if they keep doing it over and over again.
The big game won't start for a few hours, but by the morning of February 2, this Bud ad already had more than 32,831,900 views on YouTube. How high will the count go once it actually gets its major TV showcase? Will it top the best commercials lists tomorrow morning? We’ll have to see.
But Bud is proving that you don't need "hot" to sell beer, you just need “adorable.” Watch the “Puppy Love” ad below. Did it give you the warm and fuzzies?