Posted: 7:00 p.m. Thursday, Oct. 3, 2013
By Yohance Kyles (@HUEYmixwitRILEY)
One of the most important lessons I have learned through two decades of building my own businesses is that wisdom and guidance can be found in the most unlikely of places. As a result, I've structured this Skillshare class on my principles of business around the legendary hip-hop track "Ten Crack Commandments" by Biggie Smalls. On the surface it would appear that Biggie is rapping about illegal drug sales, but the knowledge dropped in this song actually applies to all businesses no matter the industry."Run Your Own Business: Lessons from Biggie" is an extension of Ecko's book Unlabel: Selling You Without Selling Out. The course will cover business fundamentals like management skills, enabling ideas, and refining your personal brand. Ecko is also offering a $5,000 endowment to one student who creates the best inspirational "business commandment" from a lyric or pop culture saying. The enrollment fee for the class is $25, but students who purchase Unlabel can receive a voucher to take the course for free. For more information about "Run Your Own Business: Lessons from Biggie" and how to take the class for free visit www.skillshare.com.